Hi, I’m Keli!
An Emphatic Dog Mom, Professional Banterer, Geographical Nomad, Lover of Interior Design, Empathetic Friend and Colleague, High-Energy, High Performing Creative Brand Marketer with Over 15 Years of Experience.
BRAND ENTHUSIAST, CREATIVE STRATEGIST
I'm a dynamic marketing leader with over 15 years of experience across diverse industries—from menswear and entertainment to CPG and higher education. My expertise spans both B2C and B2B audiences, giving me a broad understanding of connecting with any market.
With experience across all facets of marketing, I excel at seeing the big picture and understanding how all the pieces fit together, seamlessly driving strategies from conception to execution.
What sets me apart is my ability to see how marketing initiatives drive business objectives. As a strong collaborator and relationship builder, I bridge gaps between teams and agencies to ensure marketing efforts are cohesive, efficient, and impactful.
How I Support Business Growth
Integrated Strategy
Develop and implement results-driven marketing strategies and campaigns across channels including but not limited to web, social, email
Brand Development
Craft brand identify, voice and messaging, increasing customer engagement and recognition
Content Development
Manage and produce story-driven branded content, including SEO content, social content and photo and video production
Project Management
Lead project management and workflows across direct reports and interdepartmental teams, driving organization and efficiencies
Leadership
Provide empathetic, human-first leadership, organization and motivation to direct reports and interdepartmental teams
Analytics & Reporting
Develop KPIs and monitor performance to drive improvements to marketing strategies
